Backcountry Magazine Announces Subscriber Grant Winner
Partners with Protect Our Winters to help Keep the Deep
Written by Caitlin Foster
For its efforts addressing climate change Protect Our Winters (POW) is this year’s recipient of Backcountry Magazine’s first annual Keep The Deep Subscriber Grant.
Last winter, Sage Cattabriga-Alosa and other pro snow athletes teamed up with Protect Our Winters’ Hot Planet/Cool Athletes program to educate high school students about climate change.
“POW’s Hot Planet/Cool Athletes program is really unique,” says Backcountry Editorial Director Adam Howard. “A lot of us here at Backcountry have kids, so conveying realities of climate change to them is super important.”
POW will receive $3000 for their innovative program through the Keep The Deep Subscriber Grant. Hot Planet/Cool Athletes presents athletes with the unique opportunity to use the fame won on snow to make a difference off of it in local mountain communities. By coupling personal stories with climate science basics the athletes help to promote new awareness and activism inspired by the notion “protect where you play”.
“Backcountry readers are helping POW reach more students in more schools and communities, while supporting POW’s mission to make sure that the next generation is better equipped to address climate change,” says Savannah Cowley, representative and Athlete Liaison for POW.
“The Hot Planet/Cool Athletes program is important to me because it is a unique opportunity to spread a positive message about conservation to the youth,” says Sage. The takeaway message Sage extends to all his audiences: “Don’t cut yourself short—you guys have a lot of power and the ability to make a difference.”
With a plan to reach 10,000 students by the end of 2011, POW is working for the day when the younger generation is united together by the very enthusiasm that Sage witnessed while visiting his first school: “I was psyched to see the passion and interest [the students] had,” he says. “But most important was their eagerness to do things that can make a difference.”
Learn more at backcountrymagazine.com/keepthedeep and protectourwinters.org