Jeffersonville, Vermont. (April 25, 2007) Backcountry and Couloir Magazines have merged. Backcountry Magazinepublisher, Height of Land Publications (HOL) today announced the deal that combines the experience of both titles making a bigger, better Backcountry Magazine.
Couloir Publications founding publisher Craig Dostie now joins John Dostal as Senior Editor at the new "Earn Your Turns" Magazine: Backcountry.
"This really will be the best of both worlds for the reader," Backcountry Editor Adam Howard says. Historically Couloir, founded in Los Angeles in 1988, and Backcountry, founded in Arvada, CO in 1994 have featured some of the best ski writing and photography published. "We're looking forward to combining specific concepts and content from each magazine to provide a truly superior product that will better serve both the reader and the industry."
Dostie agrees. “Not only does this merger combine editorial talents," he says. “But it also creates a publishing team with new-owner enthusiasm and bootstrap entrepreneurial experience. I’m looking forward to focusing my energies on working with Adam, Chuck (Waskuch), Jon (Howard), and the other members of Backcountry Magazine to create the most authoritative source of information on the sport we love.”
With Dostie's presence in a California-based office, along with established satellite offices in Bozeman, Montana and Jackson, Wyoming Backcountry will be even more tapped in to all things backcountry.
Previously both titles published five times annually. The merger will provide not only for thicker issues, it will allow the new Backcountry to grow to six issues. All existing Couloir subscriptions will be fulfilled with the new Backcountry. Additionally HOL will re-launch Telemark Skier Magazine, which Couloir Publications founded in 2002. The first issue of which will be available in October, followed by four more in 2008-2009.
By consolidating the two titles under one banner, advertisers in the backcountry market will benefit greatly according to HOL President and Backcountry and Telemark Skier Publisher Jon Howard.
"One unified voice will be a stronger voice for the sport and the industry," Howard says. "This fusion also eliminates duplication and overlap in distribution. Now advertisers have the ability to reach more readers much more cost effectively, not just in print but on line as well. It's a winning combination all around."