With the support of the Rip Curl Planet Foundation, Protect Our Winters (POW) is proud to announce our latest grantee; Mountain Riders, a non-profit organization located in Chambery, France. Protect Our Winters makes one grant per month to organizations that are consistent with our mission.
Created in 2000, Mountain Riders raises awareness for environmental issues on the mountain and promotes sustainable development via ten European branches, 600+ members, and 220 days of on-hill events. Mountain Riders draws 3000+ volunteers to its resort clean up events and reaches over 25,000 skiers and riders annually through their on-snow event presence.
Facilitating significant strides towards resort sustainability, Mountain Riders is a respected source of mountain-inspired environmental awareness, action and education in Europe.
POW is excited to help fund Mountain Riders' roster of industry-leading programs, which include on-slope and in-school environmental education, industry environmental conferences, annual slope cleanups, an annual Eco Guide to ski and snowboard gear and a national charter for sustainable development at Mountain Resorts.
"Mountain Riders is one of the most respected grassroots environmental organizations in Europe and their mission is directly in-line with ours," said Chris Steinkamp, the POW executive director. "Mountain Riders is solutions-oriented, riders-led, with great communications to make things moving in the mountains. Rip Curl has been an enthusiastic supporter for a few years now and we're very happy to link this commitment to POW, which we trust to unite riders and the industry worldwide to preserve our natural environment and a sound climate for all."